Privacy Policy

About

This Privacy Policy (“Policy”) applies to Camelback Fit LLC, doing business as Alex Lueth Coaching (collectively referred to as “Camelback Fit LLC,” “Alex Lueth Coaching,” “we,” “our,” or “us”), including our website www.alexluethcoaching.com, our Mobile Application, and any other online services or platforms we operate that provide fitness and nutrition products (the “Services”).

We are committed to protecting your privacy and handling your personal information responsibly, in accordance with applicable United States federal, state, and local laws, including but not limited to the California Consumer Privacy Act (CCPA), the Children’s Online Privacy Protection Act (COPPA), and other applicable consumer protection and privacy laws.

This Policy explains how we collect, use, disclose, and safeguard your personal information when you use our Services. By using our Services, you consent to this Privacy Policy.

This Policy should be read together with our Terms and Conditions.

Information We Collect

1. Information you provide to us directly:

Personal Information: Name, address, phone number, email, date of birth, and similar identifiers.

Fitness & Nutrition Information: Weight, height, progress photos, exercise activity, step count, GPS location (if enabled), and nutrition tracking.

Financial Information: Billing and payment details (such as credit/debit card information, billing address, and related records).

Commercial Information: Purchase history, programs purchased, subscription details, invoices, and payment history.

User Content: Information you submit voluntarily, such as messages, photos, videos, surveys, testimonials, or feedback.

2. Information collected automatically when you use our Services:

Log Data: IP address, browser type, device information, pages visited, access times, and referring website.

Usage Data: Information about how you interact with our Website or Mobile Application.

Location Information: If enabled, we may collect your approximate or precise location data.

Cookies & Tracking: We use cookies and similar technologies to enhance your experience. You may disable cookies, but some features of our Services may not function properly.

How We Use Your Information

We use your personal information for purposes including:

To create and manage your account.

To provide and deliver the Services you request.

To process transactions and payments.

To respond to your inquiries and provide customer support.

To improve and personalize our Services, including through analytics and research.

To send service-related communications (account updates, invoices, technical notices).

To send promotional communications (marketing emails, SMS messages, special offers) unless you opt out.

To protect against fraud, unauthorized transactions, and misuse of our Services.

To comply with applicable laws and enforce our Terms and Conditions.

For any purpose with your consent.

Digital & Direct Marketing

We may use your information to provide promotional materials and marketing offers.

You may opt out of promotional emails or texts at any time by following the “unsubscribe” instructions provided.

Service-related communications (account notices, billing, updates) are not optional, as they are necessary to deliver Services.

We may use third-party companies to assist with marketing, but they will only be permitted to use the minimum necessary personal information to perform their services.

Updating or Correcting Your Information

You may contact us to review, update, or correct your personal information at any time. We will take reasonable steps to ensure your information remains accurate and up to date.

Sharing of Information

We do not sell your personal information. We may share your data only as follows:

With Service Providers: Third-party vendors who help us operate (e.g., payment processors, hosting services, email providers).

For Legal Compliance: When required by law, court order, or legal process.

For Business Transactions: In the event of a merger, acquisition, or sale of assets, your personal information may be transferred.

With Your Consent: When you voluntarily share or authorize us to share data.

Security

We take commercially reasonable measures to protect your personal information. However, no transmission of data over the internet or electronic storage method is 100% secure. We cannot guarantee absolute security of your information.

Links to Other Sites

Our Services may include links to third-party websites. We are not responsible for the privacy practices of those third-party sites. Please review their policies separately.

Children’s Privacy

Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.

If we learn that we have collected personal information from a child under 13 without parental consent, we will delete it promptly. Parents or guardians who believe their child has provided us with information should contact us immediately.

Retention of Information

We retain personal information for as long as necessary to provide our Services, comply with our legal obligations, resolve disputes, and enforce agreements. Once no longer needed, we will securely delete or anonymize your data.

Your Privacy Rights (U.S. Residents)

Depending on your state of residence, you may have specific privacy rights, including:

Access and Data Portability: The right to request access to the personal data we hold about you.

Correction: The right to request corrections of inaccurate data.

Deletion: The right to request deletion of your personal data, subject to legal and contractual limitations.

Opt-Out of Sale/Sharing (CCPA): If you are a California resident, you may have the right to opt out of the sale or sharing of your personal data.

Non-Discrimination: You will not be discriminated against for exercising your privacy rights.

To exercise your rights, contact us at the details below.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted on our Website with a revised “Effective Date.” By continuing to use our Services after changes are posted, you agree to the updated Policy.

Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or how we handle your personal information, please contact us:

Camelback Fit LLC / Alex Lueth Coaching
Email:
[email protected]